The simple fact of the matter is that, as an Internet marketer, you need something better than artificial link building and pages of useless, jumbled nonsense to get long-lasting traffic referrals from major search engines such as Google, Bing and Yahoo. Google in particular pays special attention to your visitors' behavior. So if visitors are quickly navigating elsewhere because your site is full of junk content, then you will get fewer traffic referrals from Google over the long run.
However, web based bots are not as easy to set up as a stand-alone chatbot application. Setting up a web-based chatbot requires at least minimal experience with HTML, JavaScript and Artificial Intelligence Markup Language (AIML). Additionally, any sort of “fancy” features, such as Text To Speech, or an animated avatar, would have to be created and integrated into your chatbot’s page, and certain features, such as voice recognition, are either unavailable, or are severely limited.
Malicious chatbots are frequently used to fill chat rooms with spam and advertisements, by mimicking human behavior and conversations or to entice people into revealing personal information, such as bank account numbers. They are commonly found on Yahoo! Messenger, Windows Live Messenger, AOL Instant Messenger and other instant messaging protocols. There has also been a published report of a chatbot used in a fake personal ad on a dating service's website.[55]
A rapidly growing, benign, form of internet bot is the chatbot. From 2016, when Facebook Messenger allowed developers to place chatbots on their platform there has been an exponential growth of their use on that forum alone. 30,000 bots were created for Messenger in the first six months, rising to 100,000 by September 2017.[8] Avi Ben Ezra, CTO of SnatchBot, told Forbes that evidence from the use of their chatbot building platform pointed to a near future saving of millions of hours of human labour as 'live chat' on websites was replaced with bots.[9]
Chatbots are predicted to be progressively present in businesses and will automate tasks that do not require skill-based talents. Companies are getting smarter with touchpoints and customer service now comes in the form of instant messenger, as well as phone calls. IBM recently predicted that 85% of customer service enquiries will be handled by AI as early as 2020.[62] The call centre workers may be particularly at risk from AI.[63]
“Major shifts on large platforms should be seen as an opportunities for distribution. That said, we need to be careful not to judge the very early prototypes too harshly as the platforms are far from complete. I believe Facebook’s recent launch is the beginning of a new application platform for micro application experiences. The fundamental idea is that customers will interact with just enough UI, whether conversational and/or widgets, to be delighted by a service/brand with immediate access to a rich profile and without the complexities of installing a native app, all fueled by mature advertising products. It’s potentially a massive opportunity.” — Aaron Batalion, Partner at Lightspeed Venture Partners