Previous generations of chatbots were present on company websites, e.g. Ask Jenn from Alaska Airlines which debuted in 2008[27] or Expedia's virtual customer service agent which launched in 2011.[27][28] The newer generation of chatbots includes IBM Watson-powered "Rocky", introduced in February 2017 by the New York City-based e-commerce company Rare Carat to provide information to prospective diamond buyers.[29][30]
However, web based bots are not as easy to set up as a stand-alone chatbot application. Setting up a web-based chatbot requires at least minimal experience with HTML, JavaScript and Artificial Intelligence Markup Language (AIML). Additionally, any sort of “fancy” features, such as Text To Speech, or an animated avatar, would have to be created and integrated into your chatbot’s page, and certain features, such as voice recognition, are either unavailable, or are severely limited.
“We believe that you don’t need to know how to program to build a bot, that’s what inspired us at Chatfuel a year ago when we started bot builder. We noticed bots becoming hyper-local, i.e. a bot for a soccer team to keep in touch with fans or a small art community bot. Bots are efficient and when you let anyone create them easily magic happens.” — Dmitrii Dumik, Founder of Chatfuel
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